Meet Arlo: The Liverpool Kids' Clothing Collection Designed by a Mum Who Gets It
Every parent knows that finding the perfect balance between comfort, style, and durability in kids' clothing can feel impossible. That's exactly why we created the Arlo collection – a small Liverpool brand of children's clothing designed by a mum, for mums (and dads!), with real kids and real adventures in mind.
The Story Behind Arlo
The Arlo collection was born right here in Liverpool from a simple idea: kids' clothing should be as adventurous as the little ones wearing it. As a mum myself, I knew exactly what was missing from children's wardrobes – clothing that's practical enough for everyday chaos, comfortable enough that kids don't complain, and stylish enough that parents feel good about what their little ones are wearing.
Featuring our signature teddy bear design, each piece in the Arlo range combines playful charm with practical comfort, creating clothing that children actually want to wear and parents can rely on. It's the collection I wished existed when I was searching for quality kids' clothing that could keep up with my own little adventurers.
A Small Brand with Big Heart
Being a small, independent Liverpool brand means we can focus on what really matters – quality, comfort, and those special touches that make children's clothing truly special. Every piece is designed with care and attention to detail, because I understand firsthand what families need from their kids' wardrobes.
Designed for Comfort, Built for Adventure
What makes Arlo special? It's all in the details. We've crafted each piece with soft, durable fabrics that can withstand the rough and tumble of childhood while keeping little ones comfortable throughout the day. Whether they're climbing trees, building dens, or simply lounging at home, Arlo clothing moves with them.
The collection features our beloved teddy bear design – a playful touch that adds character without being overly fussy. It's the kind of detail that makes children smile when they get dressed in the morning.
The Arlo Collection: Something for Every Season
Cosy Essentials
Our Arlo Teddy Tracksuits and Sweatsuits are the heart of the collection. Available in beautiful colours including baby blue, cream, pink, and grey, these coordinating sets are perfect for everything from nursery runs to weekend adventures. At £32, they offer exceptional value for quality children's clothing that lasts.
Everyday Favourites
The Arlo Teddy T-shirts come in a rainbow of colours – from classic cream and navy to soft pink and baby blue. Pair them with our matching Arlo Teddy Shorts for the perfect summer outfit or layer them under our cosy gilets when the temperature drops.
Weather-Ready Pieces
British weather is nothing if not unpredictable! That's why we've included practical pieces like the Arlo Teddy Rain Jacket and our warm Arlo Pattern Teddy Coat. These aren't just functional – they're stylish enough that your little one will actually want to wear them.
Versatile Layering
Our Arlo Gilets in beige, grey, and navy blue are the perfect transitional pieces. Pop them over a t-shirt on cooler days or layer them under a coat when winter really sets in.
True to Size, True to Quality
We know how frustrating it is when children's clothing doesn't fit as expected. That's why all Arlo pieces are designed to be true to size, taking the guesswork out of online shopping. The soft, durable fabrics are chosen specifically to maintain their shape and colour wash after wash – because we know kids' clothes need to work as hard as they play.
A Collection That Grows With You
Available in a range of sizes to suit babies, toddlers, and young children, the Arlo collection is designed to be mixed, matched, and loved. We're constantly expanding the range with new sizes, colours, and styles, so there's always something new to discover.
Supporting Small, Supporting Local
When you choose Arlo, you're not just buying children's clothing – you're supporting a small Liverpool business and a mum who's poured her heart into creating something special. Each piece has been thoughtfully designed to make your life easier while keeping your little ones comfortable and happy. It's clothing that works for real life – from messy play to special occasions, from nursery to the park.
Discover the Arlo Collection
Ready to add some Arlo magic to your little one's wardrobe? Browse the full collection and find your new favourites. With pieces starting from just £32 for complete tracksuits, quality children's clothing from a small Liverpool brand has never been more accessible.
Because childhood is an adventure – and every adventure deserves the perfect outfit.